Success at the Andellac Tyre Exhibition
24th January 2023
Our customer Futurama Tires represented Davanti at the recent Andellac Tyre Exhibition in Mexico, with great success.
Andellac is the association that brings together the major tyre importers in Mexico, showcasing various tyre brands across premium, mid range and budget, and segments (passenger, OTR, TBR).
With Latin America being a major market for Davanti, it was essential for the brand to have a presence at the most important tyre exhibition in Mexico. With the help of Futurama Tires, we were able to meet new prospects and improve general brand awareness, as well as explore business options in the local market.
On display were some of our most popular tyres including Terratoura A/T, Protoura Sport and DX640, as well as the DX440, ideal for electric vans. Terratoura proved to be most popular among stand visitors.
Amilcar Lanzon, Davanti sales representative for Latin America said:
“Futurama Tires is a new customer for Davanti, so it’s been fantastic to see them embrace the brand and engage with it on this scale at such a major event. It has also been valuable for them to understand local product knowledge and brand perception, as they can take this feedback and work with us to develop marketing strategies that will only elevate the brand further.”
Keep up to date with where we will be exhibiting in 2023 on our social channels.
