Paul Cowland Becomes First Brand Ambassador for Envoy Tyres

We are delighted to announce our newest partner and first-ever face of Envoy Tyres, Paul Cowland.

Paul is a renowned, professional car enthusiast, whose passion for car culture has allowed him to form a successful career within the industry for over 30 years. Paul has fronted several prime-time TV shows, also working for the likes of popular car brands such as Subaru, Isuzu and Saab.

Here at Envoy Tyres, we are on a mission to deliver exceptional products at an accessible price range. Introducing the Envoy brand to customers, Paul will also be helping educate consumers on the importance of purchasing quality tyres.

Commenting on our new partnership, Paul Cowland said: “I’m really looking forward to spreading the word about Envoy and also showing consumers why they should be putting tyres and tyre safety higher up their ‘to do’ list. Tyres often get overlooked in our busy everyday schedules, but it’s one of the most essential components of your vehicle. Checking your tyres regularly to ensure they are fresh, legal and correctly inflated should be as essential as putting on your seatbelt.”

Paul continues: “For a lot of us, we just want a tyre that’s easy and suits our everyday driving needs, which is exactly what Envoy Tyres is all about – championing everyday motorists looking for value and helping them to get the most from their cars without overcomplicating things. The brand has launched some great core products, and I am looking forward to making some great content with the team that gets people talking about their tyres more.”.

We will be hitting the road shortly with our initial launch range of four new tyre products:

– Aterna – a reliable and versatile passenger car tyre with enhanced fuel efficiency and reduced road noise, ideal for everyday driving needs.

– Motiva UHP – an ultra-high-performance tyre that delivers maximum grip, precise control and responsiveness for sports driving.

– Tordera H/T – an SUV tyre offering superior handling and stability for a smooth, quiet and comfortable highway driving experience.

– Vertra – a dependable summer van tyre offering longevity and durability, even under heavy loads and demanding delivery schedules.

Peter Cross, CEO of Envoy Tyres, adds: “We’re thrilled to finally bring Envoy Tyres to market. Envoy will offer the value tyre sector an innovative product with modern tread patterns and high levels of quality, whilst driving a better deal for motorists.

“The partnership between Envoy and Paul goes hand in hand, his extensive automotive experience is invaluable, and it’s something we know will resonate well with our customers. Paul’s wealth of knowledge will help further establish ourselves within the sector, whilst also demonstrating to consumers why Envoy is the right choice for them.” 

Stay up to date with the latest Envoy news and updates on our News page, and explore the full Envoy Tyre Range to learn more.