Japanese Customer Autoway exhibited at Tokyo Auto Salon
29th January 2025
Kicking off our 2025 trade show calendar, Davanti Tyres was represented by Japanese distribution partner Autoway at the recent Tokyo Auto Salon event, held between January 10 and 12, 2025.
The event, running for its 43rd year, saw over 250,000 car fans come together for this annual custom car festival. The event aims to create an environment for like-minded exhibitors to showcase brand-new products and initiatives, helping to keep the automotive industry current. It attracts international visitors and has grown to become one of the biggest custom car shows in the world.
Tokyo Auto Salon provided the ultimate platform for Davanti’s extended team to explore the latest trends and innovations, giving them the perfect opportunity to network with like-minded industry professionals and car enthusiasts. It also provided the Autoway team with the perfect opportunity to showcase some of Davanti’s leading tyres, helping to raise awareness for the Davanti brand.
During the event, the team also gifted visitors with Davanti merchandise and encouraged passersby to take part in a pull-car racing mini-game, with winners getting the chance to take home some exclusive Davanti gifts.
Peter Cross, CEO at Davanti Tyres commented:
“Attendance at trade events is hugely important to us here at Davanti. Ensuring we’re visible at exhibitions such as the Tokyo Auto Salon helps grow our international presence, whilst raising brand awareness in prospective markets. We’ve certainly started the year off strong with Tokyo Auto Salon – another great success for Davanti and our brand partner, Autoway.
“It was great to see such a strong turnout and interact with new and existing Davanti customers worldwide. Being visible at such a well-established event is key for us to reach our network and build new connections – we’re excited to see what the rest of 2025’s trade show calendar brings!”
