International Dealer Conference catapults Davanti into premier league
4th March 2020
Davanti Tyres’ next generation tyre range was sensationally revealed at its first ever International Dealer Conference – starring boxing legend Tony Bellew and Everton icons Tim Howard and Leon Osman.
Hosted in collaboration with Everton at its iconic Goodison Park stadium, the conference highlighted Davanti’s Official Tyre Partnership with the Premier League football club and its brand partnerships with off-road racing legend Edd Cobley, North West 4×4 Response and bespoke vehicle design house Sterling Automotive.
The brand also unveiled its latest partnership – announcing it would sponsor young racing driver and 2019 Rookie Cup champion Dan Zelos for the forthcoming John Cooper Works Mini Challenge Series, which joins the TOCA British Touring Car Series calendar in 2020.
Dealers from across Davanti’s 60 global territories flew in to Liverpool for the event, where the brand unveiled its next-generation tyre range – Protoura Sport, Alltoura all-season and Vantoura all-season van as it steps-up its new product development programme.
“This is an exciting time for Davanti,” said General Manager Peter Cross. “We are testing a number of new prototypes and have built up a stable of incredible partnerships that underpin the quality of our tyres.
“The conference brought customers together in order to update them on research and development and the brand and to show them where we aim to be.
“As Davanti grows, our customers’ businesses grow. We are committed to supporting them and helping them to increase their own influence by offering excellent products and expert advice reinforced by modern branding and marketing strategies.”
The final blockbuster announcement was the renewal of Davanti’s Official Tyre Partnership with Everton, before the star guests took an audience Q&A and hosted a charity raffle for the charity Everton in the Community.
