Adventure beckons as Davanti brings Edd Cobley and Terratoura A/T to Billing Off Road Show
16th June 2021
Two years since attending an outdoor event, Davanti Tyres returns by bringing off-road rally ace Edd Cobley and its expanded Terratoura A/T range to the Billing Off Road Show.
To celebrate the expansion of its all-terrain offering, the British tyre brand will not only be offering fantastic prizes – including sets of Terratoura A/T tyres – it will also sponsor the off-road courses for the weekend.
Stand visitors will be able to guess how fast Edd will complete a hot lap of the off-road course on each day of the show, with the closest guess winning a set of Terratoura A/T tyres including fitting!
Davanti is also teaming up with Land Rover Monthly to enter new subscribers to its newsletter over the summer into a draw to win prizes that include an advanced off-road driving experience with Edd.
“Terratoura A/T is a tyre for those who like to get on with things,” said Edd, brand ambassador for Davanti’s flagship all-terrain product.
“It’s a tyre for adventurers. When others think something can’t be done, Terratoura A/T is for those who prove it can. In a way that’s what we are all going to be like at Billing.
“For more than a year we’ve been locked up trying to get Covid under control, now we can see some normality returning. We are saying yes, let’s be sensible and continue to take precautions to care for each other, but we can safely get out and about and come together in some form to celebrate the things we enjoy.”
Terratoura A/T’s recent range expansion introduced new sizes from 15” up to 21” and white sidewall lettering options.
For Davanti Tyres’ Sales Director for the UK and Ireland Sean Maddocks, bringing Terratoura to Billing in 2021 is a big deal.
“Tyres, particularly all-terrain tyres, are a tactile product,” he said. “If you drive off-road you want to physically see the tyres and get your hands on them. At Billing not only will people be able to do that but they will be able to see them in action too thanks to Edd!
“We’ve spent a lot of time over the last 18 months making sure that Terratoura A/T is ready and available in larger sizes for when people are able to get out and explore again.
“Visit us at stand B1 and discover for yourself the driving capability Terratoura A/T delivers.”
