Oak Tyres logo
Davanti Tyres

Get to Know…Peter Winn Tyres Ltd

26th October 2023

This month, get to know Andrew from Peter Winn Tyres Ltd…

What services does your garage provide?

Car, van and 4×4 tyres, expert advice and impartial guidance in the 4×4 sector to provide off-highway solutions to 4×4 needs, alignment and batteries.

How would you describe your business in 3 words?

Family, reliability, value.

Tell us one interesting fact people may not know about you.

I’m a biologist by trade so I have a passion for nature and open spaces.

What does your customer base typically value the most from your business?

Our honest service.

What encouraged you to become a customer of Davanti?

Their passion to provide something different, to work with people who have a vision and standards and do something no one else was doing at the time to really provide a product that works for the customer on all levels.

What impact has being a Davanti dealer had on your business?

Being a Davanti dealer enabled the business to offer another product in what we call our ‘house brands’. I see the house brand as key to the success of the independent business in the car, van and 4×4 sector. Being able to work closely with the Davanti team enables us to experience growth in sales while still offering the end user a great value product with some of the latest tyre technology being exhibited in the range. In short, dealing with the Davanti team makes me smile.

Which Davanti products are most popular with your customers?

Customer awareness of patterns is very limited as their exposure to the tyre is based on our recommendations, so few are aware really of the range, which means they would rarely ask for a certain product. The beauty of being an independent business means we are just that; we can guide customers down the correct road in terms of their fitments. The biggest steer, if you like towards a product, would be Alltoura and Terratoura. These ranges are extremely competitive, and tyre performance in these categories is crucial because if they don’t work, we will definitely receive the feedback, so we only recommend products that we know and trust.

If you could offer one piece of advice to a fellow garage owner just starting out in the industry, what would it be?

Create your own direction, sell something no one else does, and create your own brand, in conjunction with another one that suits you and your business.

View all Print

Related news

Discover the latest industry updates, company announcements and valuable tyre tips in our news section.

Davanti Tyres

Which Davanti passenger car tyre is right for you?

The original Davanti passenger car tyre range has been developed and manufactured using advanced technologies, designed to cater for passenger cars, ultra-high-performance vehicles, and SUVs.

Davanti Tyres

How Quieter Tyres can Elevate your Driving Experience

Drivers are always looking for ways to enhance their overall comfort, especially when regularly undertaking long journeys or daily commutes. We explore the benefits of using quieter tyres, such as...

Davanti Tyres

Davanti Tyres returns to TyreXpo Asia Singapore

This March, we are excited to reveal that we are returning to TyreXpo Asia Singapore, as we focus on strengthening our presence in one of the leading global tyre markets.

Davanti Tyres

Davanti Tyres Expands into France with Chrono SLPA Pneus

We are thrilled to announce that Davanti has entered the French market with exclusive distribution partner Chrono SLPA Pneus, bringing Davanti's cutting-edge tyre range to dealers and motorists across France....

Davanti Tyres

Everton plays a historic game at Goodison Park’s final Derby.

Davanti partners Everton delivered an electrifying performance in what will be remembered as a historic Merseyside Derby - the last ever to be hosted at Goodison Park before their move...

Davanti Tyres

Wigan Warriors unveils their star-spangled Las Vegas kits ahead of highly-anticipated feature

Davanti partners, Wigan Warriors have unveiled their exclusive training and playing kits for their upcoming Las Vegas showdown. These kits have a unique twist on the traditional cherry and white...