Everton and Davanti Tyres kick-off fifth year of partnership
1st September 2021
Fans are back at Goodison Park just in time to celebrate Davanti Tyres and Everton’s fifth season of partnership.
Since the 2017-18 season British tyre brand Davanti has been the official tyre partner of Everton Football Club.
Together they have helped build the brand in almost 80 countries, giving more drivers access to premium quality, excellent value tyres designed and engineered in the UK.
During the partnership Everton and Davanti Tyres have also committed themselves to giving something back to the community – from arranging surprise player calls with special fans isolated during the Covid pandemic, to liaising with Everton in the Community to tackle school uniform poverty across Merseyside and help to give pupils a greater chance to succeed.
“We’re proud of our association with Everton,” said Sean Maddocks, Davanti Tyres’ Sales Director for the UK and Ireland.
“It’s true that the partnership has cemented Davanti’s connection with a well-established and beloved name in global sports but it is more than that.
“Working together Davanti and Everton have been able to achieve positive things that we couldn’t have done alone. Tackling school uniform poverty, trying to help children from the poorest backgrounds by taking away a barrier to learning, that’s the kind of activity that makes this partnership matter.”
Last season the partners worked together to launch the Make It Happen initiative – bringing Davanti’s range of brand partners together to create incredible experiences and influence change in society.
In addition to campaigning to tackle school uniform poverty, Make It Happen has also created amazing one-off experiences for individuals and groups.
During the pandemic lockdown, star Everton striker Dominic Calvert-Lewin joined a Make It Happen video call with Blues superfan Chris Howgate. During the call Chris asked him to do a special goal celebration, which Calvert-Lewin then performed after scoring for England days later.
Colombian defender Yerry Mina also joined a Make It Happen video during lockdown, surprising a group of underprivileged children at the Fundación Dones de Misericordia in Cartagena, Colombia.
