Oak Tyres logo
Davanti Tyres

Davanti featured in Japanese media

25th February 2022

The Davanti name is becoming more recognisable across the Asian market, as part of our continued hard work to establish the brand reputation there and increase market share. With a far-reaching marketing campaign underway led by our exclusive Japanese partner Autoway – which includes social media activity and extensive media relations – Davanti is now making its mark in Japan.

Since the new year, we have featured in two key Japanese publications – Kuruma News and Web Cartop – raising awareness of our products to consumers.

The Kuruma News article gave a detailed overview of Protoura Sport from journalist Koichiro Okamoto. Okamoto discusses Protoura Sport’s testing, key performance features including appearance, tread design and price. The article received more than 61,000 page views and supported sales growth, having led to an uplift in sales in January.

Web Cartop gave an overall introduction to the Davanti brand to Japanese readers, detailing the testing benchmarks we use as a mark of our quality, safe products to help consumers make an informed choice when it comes to their next tyre purchase.

We look forward to seeing further marketing plans unfold from Autoway throughout 2022.

View all Print

Related news

Discover the latest industry updates, company announcements and valuable tyre tips in our news section.

Davanti Tyres

Which Davanti passenger car tyre is right for you?

The original Davanti passenger car tyre range has been developed and manufactured using advanced technologies, designed to cater for passenger cars, ultra-high-performance vehicles, and SUVs.

Davanti Tyres

How Quieter Tyres can Elevate your Driving Experience

Drivers are always looking for ways to enhance their overall comfort, especially when regularly undertaking long journeys or daily commutes. We explore the benefits of using quieter tyres, such as...

Davanti Tyres

Davanti Tyres returns to TyreXpo Asia Singapore

This March, we are excited to reveal that we are returning to TyreXpo Asia Singapore, as we focus on strengthening our presence in one of the leading global tyre markets.

Davanti Tyres

Davanti Tyres Expands into France with Chrono SLPA Pneus

We are thrilled to announce that Davanti has entered the French market with exclusive distribution partner Chrono SLPA Pneus, bringing Davanti's cutting-edge tyre range to dealers and motorists across France....

Davanti Tyres

Everton plays a historic game at Goodison Park’s final Derby.

Davanti partners Everton delivered an electrifying performance in what will be remembered as a historic Merseyside Derby - the last ever to be hosted at Goodison Park before their move...

Davanti Tyres

Wigan Warriors unveils their star-spangled Las Vegas kits ahead of highly-anticipated feature

Davanti partners, Wigan Warriors have unveiled their exclusive training and playing kits for their upcoming Las Vegas showdown. These kits have a unique twist on the traditional cherry and white...