Oak Tyres logo
Davanti Tyres

Terratoura trial series gives off-road dealers chance to test new off road star

24th July 2019

Davanti Tyres has made a lot of noise about Terratoura – but a recent series of trial events allowed experienced 4×4 tyre dealers to make up their own minds.

The brand invited some of the most experienced 4×4 and off-road tyre specialists to three events and gave them the freedom to test Terratoura against a premium rival.

Challenging courses were laid out at Land Rover Experience East of England in Corby, Parkwood Off-Road in Bradford and Buildwas Bank in Telford by three-time Defender Challenge Champion and 2015 Hill Rally winner Edd Cobley.

Guests were then sent out with off-road experts to drive the course in both Land Rover Defenders and Ford Rangers.

They were able to drive vehicles fitted with a premium brand then switch to identical vehicles running on Terratoura to make a direct comparison.

Over the three events more than 90 tyre retailers were able to pit Terratoura against one of the best all terrain tyres on the market to see for themselves which delivered the best performance.

At each location the premium tyre performed as strongly as expected but Terratoura was consistently ranked as the best performer.

“We couldn’t have hoped for a better result,” said Davanti Sales and Marketing director Sean Maddocks.

“Our goal was ambitious, we invited a lot of dealers who are not currently Davanti partners because they have a particular specialism in all-terrain and off-road tyres.

“Once they were there, Terratoura did what it does and left an impression. A number of our guests were really trying to push Terratoura beyond its limits, expecting it to give in before the premium tyre did.

“But it performed as it did in testing, maintaining grip and forward traction on all ground types, holding at acute angles, clearing debris from tread quickly and efficiently and providing all the feedback a driver needs in the rough stuff to make the correct adjustments.

“The test series has been a huge success and Terratoura is beginning to make a significant impact in the all-terrain tyre sector just six months after it went on sale.”

View all Print

Related news

Discover the latest industry updates, company announcements and valuable tyre tips in our news section.

Envoy Tyres

Dan Zelo’s nail-biting weekend at the penultimate race weekend of the season.

Envoy Partner Dan Zelos had a weekend of racing with fine margins at the home of British Motorsport, Silverstone, during the Porsche Sprint Challenge. While he ended up being a...

Envoy Tyres

Considerations when driving on new tyres

At some point, you’re going to have a fresh set of new tyres, and with that comes some new considerations you should think about, which can ensure the longevity and...

Landsail Tyres

Which tyre suits your driving style?

Whether you’re a van driver that relies on your vehicle for your livelihood, you commute up and down the motorway everyday, or the majority of your driving is running local...

Landsail Tyres

Tony Lynch edges closer to BTRDA title at Lydden Hill

An impressive weekend of racing at Lydden Hill saw Tony Lynch move one step closer to securing the Classics class BTRDA Clubmans Rallycross Championship title.

Davanti Tyres

Davanti’s top UK race tracks to drive on with Protoura Race

The UK is rich in motorsport history, being a key player in many worldwide competitions from MotoGP to Formula One and the origin of iconic car brands such as McLaren,...

Terratoura A/T tyres on Defender vehicles in Kazakhstan
Davanti Tyres

Terratoura A/T delivers a flawless performance on Kazakhstan expedition

Jaguar & Land Rover in Kazakhstan hosted a three-day Defender expedition exclusively for Land Rover Defender owners, which saw them navigate some of Eastern Kazakhstan’s most breathtaking landscapes. Over 50...