Oak Tyres logo
Davanti Tyres

Kenya Surprises Davanti with High Profile Guests and Demand

6th June 2018

Davanti returned from the AutoExpo Africa show having not only added to its brand awareness but also learned a lot about the needs of such a significant market.

Held at the Kenyatta International Convention Centre in Nairobi, AutoExpo Africa had only two tyre manufacturers present, so interest was high from the start.

“We had a lot of visitors from the minute the doors opened,” said Peter Cross, Davanti General Manager.

“Kenya is a significant market and we’ve had a real insight into consumer demand and suppliers’ needs within the country thanks to this show.”

One of those visitors was the Director of the State Department of Transport, Ms Geraldine Maingi.

“That was a great honour,” said Peter. “She stayed for a while on our stand, meeting everyone and learning more about what we offer. For a high-ranking official to show such an interest in what we were exhibiting is rare.”

AutoExpo Africa was the latest stop for Davanti’s introduction to Terratoura – ideal for a nation where a lot of vehicles are asked to operate on wildly different terrains from tarmac to dust roads to no roads at all. But there was also significant demand for another member of the Davanti family – the DX440.

“That was a bit of a surprise,” said Peter. “We expected demand for the Terratoura but a lot of Kenyans use public transport and many of the buses that ferry people around the cities and out into the more remote villages are essentially converted minivans.

“The Kenyan market at the moment is split between the most premium brands and the real low budget. In fact what people there want is an affordable tyre that performs well, has notable longevity and gives improved safety and control to drivers.

“For that the DX440 is ideal. It has an impressive lifespan and reliability and offers all the comfort and control you find throughout the Davanti range.”

AutoExpo also started some important conversations for Davanti with dealers who have a significant market share in the country.

“What we learned is that we have what consumers in the African market are asking for,” said Peter. “That’s a great position to be in and the prospect of expanding our global dealer network into countries like Kenya, Uganda and Rwanda to give them a real quality, good value tyre option is exciting.”

View all Print

Related news

Discover the latest industry updates, company announcements and valuable tyre tips in our news section.

Envoy Tyres

Dan Zelo’s nail-biting weekend at the penultimate race weekend of the season.

Envoy Partner Dan Zelos had a weekend of racing with fine margins at the home of British Motorsport, Silverstone, during the Porsche Sprint Challenge. While he ended up being a...

Envoy Tyres

Considerations when driving on new tyres

At some point, you’re going to have a fresh set of new tyres, and with that comes some new considerations you should think about, which can ensure the longevity and...

Landsail Tyres

Which tyre suits your driving style?

Whether you’re a van driver that relies on your vehicle for your livelihood, you commute up and down the motorway everyday, or the majority of your driving is running local...

Landsail Tyres

Tony Lynch edges closer to BTRDA title at Lydden Hill

An impressive weekend of racing at Lydden Hill saw Tony Lynch move one step closer to securing the Classics class BTRDA Clubmans Rallycross Championship title.

Davanti Tyres

Davanti’s top UK race tracks to drive on with Protoura Race

The UK is rich in motorsport history, being a key player in many worldwide competitions from MotoGP to Formula One and the origin of iconic car brands such as McLaren,...

Terratoura A/T tyres on Defender vehicles in Kazakhstan
Davanti Tyres

Terratoura A/T delivers a flawless performance on Kazakhstan expedition

Jaguar & Land Rover in Kazakhstan hosted a three-day Defender expedition exclusively for Land Rover Defender owners, which saw them navigate some of Eastern Kazakhstan’s most breathtaking landscapes. Over 50...